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The Case of The Brutalist and the Future of Voice Cloning

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This leads to some key questions:

  • Should AI voice enhancements be openly disclosed, just like VFX or digital de-ageing? Audiences are usually aware when CGI is used to create a fantasy setting or age an actor’s appearance, but AI voice cloning is much harder to detect. Should filmmakers be required to label AI-assisted performances in the credits?
  • Does AI voice cloning preserve or diminish an actor’s performance? Some might argue that adjusting an accent enhances authenticity without replacing the actor’s effort. Others could counter that even subtle AI modifications risk detaching the actor from their own role.
  • How far should AI voice cloning go? While using AI for pronunciation refinement is one thing, what happens when AI is used to completely change an actor’s voice or language? Could this lead to a future where actors are replaced altogether in dubbing or even primary performances?